So, why isn’t everyone in a panic, wondering how to cancel their plans before the whole service goes inexplicably offline one day when they try to access Netflix data?
Because this is part of their master plan.
They’ve decided that to forgo profits for two years, make original programming and focus on global domination, that is the price worth paying.
Indeed, the aim of 200 countries within two years is almost eye watering.
The thing is, this is revolutionising the idea of TV in each of these countries. I’ve long since said to friends and family members that in my opinion, conventional TV will cease broadcasting within twenty years, replaced by broadband, once high enough speeds allow. There’s no point to keep conventional aerial broadcasts, why would you? Get everyone above 5mbps and that’s it, job done.
The BBC and other broadcasters will still continue to offer their channels “live” through the internet, the World Service certainly isn’t going anywhere, but everything, yes, EVERYTHING, will be online.
It presents an interesting conundrum for broadcasters. You’ve got to make sure that stuff is as tempting to devour as it currently is. A lot of current TV wisdom is still based on how attractive something is if you’re channel hopping, this way round, everything must be presented as nicely as possible from the synopsis screen, something Netflix has aced.
There was a moment when I was watching Season 1, Episode 6 of Bojack Horseman the other night, during the oddly hypnotic opening sequence, I realised that there would no longer be a need for anyone, anywhere, to sniff out local media while on holiday. You just take Netflix with you. That’s it.
For telly nerds like me growing up, flicking through the Spanish channels on a rainy day, trying to work out what was on and when was a little fun time killer on an otherwise tedious afternoon. This way round, if you’ve got internet, you’re set.
It’s only the beginning of the internet TV revolution.